Watch brand, Breitling is testing guarantee by Blockchain

In fact, ownership and possession proof via the Blockchain can easily be implemented. The luxury brand Breitling dares the innovative test run.

Watch manufacturers are progressing with digitization examples

The recent reports of the use of the Blockchain and IOTAs Tangle for the fight against the Corona-proliferation is an example of how diverse the possibilities for the technology behind virtual currencies like Bitcoin, or Monero are. Just IOTA is kicked repeatedly in recent months through partnerships with industries in appearance. Among other things, it was the Car manufacturer Jaguar, announced the Tests in vehicles. Now, the Breitling company is a manufacturer of luxury watches, which is, in turn, is known to want the Blockchain to use. Once more, it is also in this case, is to use the technology as a basis for Comprehensible, the article-origin. The tradition of brand trust in this context in the future on the so-called “digital identities”, so that models can be coupled from a new collection to the identity of the customer.

The watch data can be transferred to a Wallet

The technical Background is basically obvious. Because the Blockchain can guarantee that evidence can be provided, to the origin of products from the said collection clearly. The goal of the Blockchain-use: Once the data is only possible with comparatively great expense subsequently correct. It goes to the “Top Time Edition” of the luxury label, such as from recent company reports show. The measure aims at the guarantee program, which the manufacturer assures its customers when purchasing a noble watch. As a Partner of the company, Breitling SA won from the Swiss in Grenchen, the service provider Arianee. For Breitling is already clear now that the project is an important approach to offer the customers more value. It was a question of adapting to the reality of life of the people, the place increasing emphasis on digitization.

At the time of delivery of the luxurious watches of any future watch owner should have a Digital passport. In the scanned Form of this can be in a Wallet and store them. Information such as the serial number are always available in digital.

Warranty claims can be transferred easily and anonymously when buying

For Breitling, the Blockchain-to offer Arianee is an important Instrument to the topic of customer loyalty and service. Without compromising in the area of privacy. Further, activities of this nature are apparently to follow soon, if you believe the statements made by the management when a watch manufacturer. The emerging digital identities of the collection objects from the collection should be accessible from the outside and for optimum Verifiability concerns. Important the above-mentioned Details in the Blockchain are about then, if owners want to provide full proof of their property in the case of a sale towards buyers. The warranty rights can be assigned to the owner in exchange for digital.

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