Loyalty programs from Online platforms
Loyalty programs in Games are multi-faceted and often in the game are a vital part of – here are a few examples.
The digital Distribution of video games through Online platforms is growing at a rapid pace. Meanwhile, four out of ten Computer and video games are purchased online and via Download installed and enabled. In comparison, the proportion of Downloads in 2012 amounted to only 16 percent of the total sales. A Trend that has not only changed the way we buy games, but also the entire business model changed. Meanwhile, many game developers offer their Games completely free of charge and rely on so-called “In-Game”purchases. One of the most popular Games, which this business model is Fortnite.
The digital distribution method provides for game developers many advantages, notably the much greater economy in cost of production and Distribution. The manufacturer will save the physical media like the CD, press machines, factories, packaging and sale of the share of the wholesalers and retailers. Due to the much lower cost of enormous additional marketing budget, which is used to attract new players. Digital distribution methods operate precisely at the POI (Point of Interest), game titles to be effective.in the search results, Social Media activities, Blogs and video platforms are placed, and thus effectively marketed
Steam: new loyalty program
The largest Online distribution platform for computer games by Valve Cooperation platform developed by Steam is. The platform has approximately 20 million simultaneous Users. In Austria alone have been downloaded in the last 7 days, over 1.5 PB (1.5 million gigabytes) of data from Steam.
With the start of this year’s “Steam Summer Sale 2020”, introduced on Steam a new feature, the so-called “STEAM POINTS”. A loyalty program for loyal gamers. Steam you get points for all purchases on Steam, no matter what kind. For every Euro spent, the User 112 Steam points. The Steam points can be used to your own Steam profile to personalize, other Steam-reward players and to receive special Emoticons.
According to Pavel Djundik, a programmer from SteamDB, will take over the Steam points in the future more features. For example, they could be used in order to get special discounts for games and special In-Game Items to unlock.
In the points Shop, Steam items can also be purchased to customize its Games.
Epic Games is giving away games
Epic Games is a game developer and Publisher, which on the own Online sales platform offering in-house productions and the game titles of third parties. Hit the headlines in the company, as it is in may the classic game “GTA 5” available for free Download found.
The rush to the platform was so large that the Online Store was, in the meantime, for a short time. The action is not uncommon, because Epic Games is giving away each week a new Free-to-play. Until now, Epic Games has given away over 75 game titles. The strategy is working, because the free games have recorded over 200 million hits.
Xbox Live, Nintendo Game Store & PlayStation Network Bonus Offers
The Online sales platforms of the three largest game console manufacturers offer loyalty bonuses, exclusive offers for purchases via Download. A good example of this is the duration of racer FIFA is.
In FIFA 2009 was the first Time the game mode “Ultimate Team” is introduced. An Online game mode, where each User can put together his dream team. In order to buy his personal favorite-Stars for the Team, you need a so-called “FIFA Coins”. Fifa Coins can be bought or will be paid out during the game as the “price of money”. One acquires the game “FIFA” on the Online sales platforms of Playstation Network, Xbox Live, or Nintendo Game Store, you get a certain starting balance of FIFA Coins as a gift.
The acquisition of new players using the bonus programs to win in the game’s world is becoming increasingly important. This approach is especially Online Casinos are very popular. These offer a great number of different bonuses that can be used not only by beginners, but also of recurring players. It is important that these bonuses are properly understood and skillfully applied. Various portals, the rate is not only the most popular gambling sites, but also the most widely used and most popular bonus offers that help to understand the large variety of bonuses. The CasinoNow-list is a good example for such a ranking of Online Casino bonuses.
Publisher Epic Games is giving away games for its customers, as is currently offered, e.g., the SF-title “Tacoma” for free.
Additional content, Skins, and Badges for the game
The game will not be now rewarded in most Games, only with the ascent to the next level in your game, but to unlock additional Features such as special Skins. Around these Skins has formed in the last few years, a regular Economics. For example, the most expensive weapon Skins for the game CS:GO can be traded for about 5,000 euros.
The most expensive weapon Skin for CS:GO is the legendary sniper rifle Souvenir AWP | Dragon Lore (Factory New). Currently, this Gimmick is traded for a price of 22,000 dollars. That game is so high Incentives no direct loyalty program, there are still, however, players will be rewarded in a certain way for a long time.
Another good example of this are the “Missions” in the legendary game Fortnite. To comply with the “Missions” in Fortnite successfully, you receive rewards in the Form of V-Bucks (in-game currency of Fortnite), extra Skins, Badges and other game-related items. Your own Website: Save the world planner provides a simple and quick Overview of current missions and the advertised rewards.
Loyalty programs in Games many facets
The classic “loyalty program” was created in the 70s and was first used by American Airlines to reward frequent flyers with extra air miles.
The digital world of Games is so multi-faceted that for loyalty programs many different design possibilities. Players will be rewarded not only with extra game credits, but with additional Features such as Skins, content, Badges, and bonus offers. The decisive factor here is not only the season but also reached the game’s success. Loyalty programs will be created on the basis of their success in the future in many other variants and for additional game fun.
