LEGO Super Mario announced

The LEGO group and Nintendo have announced their partnership to develop a new line of interactive LEGO Sets, which is inspired by the Super Mario series.

With the new LEGO Super Mario product line, the Super Mario world is like never before experience: Mario is available as an interactive LEGO Mario figure made of LEGO bricks in the physical LEGO world tangible. Analogous to the popular video game series is the LEGO Mario figure, coins to collect – in with LEGO bricks-built physical game level. Part of the new game experience crafted also new challenges, as well as active and self-built levels and game possibilities.

“We are absolutely thrilled to bring Mario with the help of our interactive, community LEGO game in the physical world,” says Julia Goldin, Chief Marketing Officer, EVP of the LEGO group. “Our new game design will allow millions of children to interact in a unique way with Mario and make the game with your favorite hero creative. Through the seamless Integration of the latest digital technology LEGO Super Mario™ is a particularly interactive and collaborative game experience.“

“LEGO products and how they help children to develop their imagination in the game, I liked always been,” adds Takashi Tezuka, Executive Board member and game developer at Nintendo co., Ltd. “The new product that we have developed together with the LEGO group, a combination of two different types of playing together. The world can be built by Mario completely free and designed to be played with Mario in this self-created world.“

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